๐Ÿ“– Route Manager: Posting Client-Specific Shops Monthly

4 Star Restaurant Group Posting Strategy I usually post them in stages. I don't post all at once, because I will get a lot of apps for dinner, since they are any day, and no apps for lunch or brunch


Schedule

Meal Dates

Lunch: Tuesday - Friday only
Dinner: Any day
Brunch: Saturday and Sunday only
Frequency We do three shops per location per month (except Ella Ell). They are all already in the route.  Remington's does two dinner shops instead of brunch. 

Amy's Drive Thru:  We do 3 shops per month. Post them all at once.  I have blackout dates so it won't allow them to be too close together.  

Amy's Drive Thru Route - Watch Video

Arrowhead Grill & Preston's Steakhouse: One shop per week. Release the entire month at once, but you have to do it one week at a time. Alternate dining room, and bar for both Preston's and Arrowhead Grill. 

Arrowhead Grill - Watch Video

Ben Bridge Jeweler: They order shops as they want them.  

Black Black Walnut Cafe: 

Expand to see schedule

Execute the entire route by month. Blackout Dates to get 5 days in between already set up.

January: Route #3  
February: Route #1  
March: Route #2  
April: Route #3  
May: Route #1  
June: Route #2  
July: Route #3  
August: Route #1  
September: Route #2  
October: Route #3  
November: Route #1  
December: Route #2

Exploring Black Walnut Cafe Routes - Watch Video

Botrista:  They order shops as needed.

Chicken Shack: They order shops as they want them but it seems to be quarterly.  Client will reach out. If we don't hear from them for a while Bonnie will reach out. 

Costa Vida: Each location gets 4 shops per month - 2 lunch, 2 dinner. Release them in TWO batches (basically execute the whole route twice) One batch the first half, one the 2nd half of the month. I already have blackout definitions in place, so they have to be 4 days apart.

Scheduling Costa Vida Shops ๐Ÿ“… - Watch Video

Davenports RI: They order shops as they want them. 

Dickiesยฎ: One shop per location per month. Make sure the Nevada location is automatically assigned to the Nevada company, profile ID is:  erosenbl

Williamson Dickies Release Overview ๐Ÿ“ฆ - Watch Video

Encinal Brands: (Taco Masa & Blue Burro)  One shop per location per month.  Immediately assign to STOBIS after releasing. 

Fat Sal's: One shop per week for each location. Release the entire month at once, but you have to do it one week at a time. Alternate lunch, dinner, and late night. Late-night shops are harder, but they do pay more.  It doesn't matter how you mix it up. The client just wants it unpredictable.  It's VERY important we get one done per week. 

I like the day of the week to start on a Monday and end on the last day of the. month, regardless where we are in the week, but it also depends on where the first and last day of the month falls.  

Survey Explorer - 20 February 2025 - Watch Video

Finney's Crafthouse & Kitchen:  We do a lunch, dinner, and bar shop each month for all locations. You can release them all at once, blackout dates are in place. However, I have noticed sometimes it's easier if we release them in small batches if we start early enough. Sometimes I will start on the 15th of the month before, and only release one shop per location at a time.  I will assign the rest to me, and then drip them out to shoppers. 

Releasing Finished Shops Made Easy! ๐ŸŽฅ - Watch Video

Focus Corporation: One shop per quarter, per location

Ford's Fish Shack: We do a lunch, dinner, and bar shop each month for all locations. You can release them all at once, blackout dates are in place. However, I have noticed sometimes it's easier if we release them in small batches if we start early enough. Sometimes I will start on the 15th of the month before, and only release one shop per location at a time.  I will assign the rest to me, and then drip them out to shoppers. 

Scheduling Ford's Fish Shack Events - Watch Video

FullSpeed Automotive: They order shops as they want them. 

Furniture Deals:  Two shops per month, alternating with the 4 stores.  

Schedule

Assign to Steve as soon as you release: 

  • Two TOTAL shops per month.

  • August Shop these two: Belton and 40 Hwy locations

  • September these two: Madison Ave and Metcalf locations

  • October: Belton and 40 Hwy locations

  • November: Madison Ave and Metcalf locations

  • December: Belton and 40 Hwy locations

  • January: Madison Ave and Metcalf locations

  • February: Belton and 40 Hwy locations

  • March: Madison Ave and Metcalf locations

  • April: Belton and 40 Hwy locations

  • May:Madison Ave and Metcalf locations

  • June: Belton and 40 Hwy locations

  • July: Madison Ave and Metcalf locations

 

Goody Goody Liquor: One shop per location per quarter. We can't post them until we get the scenario from Marcelis.  Sometimes it takes him a while to get them to us. 

Greater Des Moines Habitat for Humanity: Release the whole route one time (there are 2 for each location already in the route). Blackout dates prevent shops from being done about 4 days apart.

Route Builder - 21 February 2025 - Watch Video

Hard Eight BBQ: 

Release the whole route at once two times - 2 lunch, 2 dinner, 2 anytime carryout. You can release for the same dates because there are blackout dates preventing shops from being done within 3-4 days.  I've also experimented with slowly releasing them if I start early enough the month before.  With so many shops, sometimes it's hard for shoppers to commit if they think they will still be there later. If you just release one per location (assign the rest to yourself) and slowly release them it sometimes helps. 


 If they score below 90%, initiate another shop. I get the exports and watch for them (Julie)

Heartache Barbecue Route Planning ๐Ÿ– - Watch Video

DMG (Harvest Seasonal Grill) : One shop per month, release all at once.  No shops on holidays.  Blackout dates for that already in place.

Monthly Update for DMG Restaurant Group - Watch Video

Hawaiian Bros. Island Grill: 

Schedule
  • Schedule 6 shops per period per location (4 for Ghost Kitchens).

  • Name campaigns by period (e.g., 2025 Period 01, 2025 Period 02).

  • Release and assign all shops to yourself first to get a head start, but avoid doing so too early if current period shops are still available.

  • Release shops in stages:

    • Week 1: Start date = first day of the period, due date = Saturday of that week.

    • Gradually release remaining shops as others are picked up.

  • Prioritize releasing Dine-In Shops first to get as many of those picked up as possible. 

    *Video coming soon, next time shops are posted.  

Highwire Farms: These are quarterly. Bonnie needs to check first before scheduling each quarter.

Hotel Monteleone: On Hold until After Mardis Gras

i Fratelli Pizza: 

One shop per location per period. Release them all at once, with a fairly big window.  Refer to period dates...

 

Schedule

2025 Periods List

Period 01

  • Start Date: 2024-12-30

  • End Date: 2025-01-26

Period 02

  • Start Date: 2025-01-27

  • End Date: 2025-02-23

Period 03

  • Start Date: 2025-02-24

  • End Date: 2025-03-23

Period 04

  • Start Date: 2025-03-24

  • End Date: 2025-04-20

Period 05

  • Start Date: 2025-04-21

  • End Date: 2025-05-18

Period 06

  • Start Date: 2025-05-19

  • End Date: 2025-06-15

Period 07

  • Start Date: 2025-06-16

  • End Date: 2025-07-13

Period 08

  • Start Date: 2025-07-14

  • End Date: 2025-08-10

Period 09

  • Start Date: 2025-08-11

  • End Date: 2025-09-07

Period 10

  • Start Date: 2025-09-08

  • End Date: 2025-10-05

Period 11

  • Start Date: 2025-10-06

  • End Date: 2025-11-02

Period 12

  • Start Date: 2025-11-03

  • End Date: 2025-11-30

Period 13

  • Start Date: 2025-12-01

  • End Date: 2025-12-28

.


 

Icon Hospitality Group: One shop per month. Release everything in the route monthly at the same time.

Icon Hospitality Release Overview ๐ŸŽฅ - Watch Video

IHOP:  Breakfast, lunch, and dinner shop per month. Release everything in the route monthly.  Blackout dates are already in place.

Route Builder - 21 February 2025 - Watch Video

Jefferson's: Once lunch and one dinner per month at each active location.  Blackout dates already in place, so you can release all at once.

Release Strategy for Jefferson - Watch Video

Hotel Monteleone: On hold until after Mardis Gras

JK&T Wings DBA Buffalo Wild Wings: Two shops per location per month. I usually release either lunch or dinner the first half of the month, and then the other meal period the 2nd half of the month to give shoppers a bigger window.  

Kymco USA: As needed. They usually order twice per year.

LARSENโ€™S STEAKHOUSE: On hold

Madre Restaurants: On hold due to financial issues

Meddys: One shop per week, alternating between lunch and dinner. It is best to only put out the first two weeks of the month, assign the rest to yourself, and trickle out as applications come in.

Route Builder - 21 February 2025 - Watch Video

Meierotto Jewelers: As ordered by the client.  Every now and then they request a couple of shops.

NASB - North American Savings Bank: One walk-in, and one phone shop per location per month.  We have to update the guidelines each month because the scenario changes. We can't post shops until we get the scenario, but the client is usually on top of sending it early. 

NN BURGER: On hold, pending client changes

Pane e Vino: On hold, pending client changes

Peas & Carrots Hospitality: One per location per month, mixing up shop types

Schedule

March Route 3

April Route 4

May Route 1

June Route 2

July Route 3

Aug Route 4

Sept Route 1

Oct Route 2

Nov Route 3

Dec Route 4

Jan Route 1

Feb Route 2

Q39: Two shops per location per month, mixing up types (4 total shops)

Switch routes each month because we alternate between bar and carryout. We always do a dining room. You can release the shops during the same time period because if have a blackout date no "back to backs" which is about 4 days in between.

Schedule

January Route 1 (Carryout & Dining Room)

February Route 2 (Bar & Dining Room)

March Route 1 (Carryout & Dining Room)

April Route 2 (Bar & Dining Room)

May Route 1 (Carryout & Dining Room)

June Route 2 (Bar & Dining Room)

July Route 1 (Carryout & Dining Room)

August Route 2 (Bar & Dining Room)

September Route 1 (Carryout & Dining Room)

October Route 2 (Bar & Dining Room)

November Route 1 (Carryout & Dining Room)

December Route 2 (Bar & Dining Room)

Russell Cellular: Ordered as needed.

Salata:

Most locations require 2 shops per month. Some locations, however, are lunch-only. I typically schedule lunch or dinner in the first half of the month and the other meal period in the second half, allowing shoppers more flexibility. For lunch-only locations, ensure the window begins at the start of the month.

Campaign names are separate for lunch and dinner, e.g., 2025-02 Lunch, 2025-02 Dinner.

Scrub Hub:  One shop per location per month.  

Soup 'n Fresh:  One lunch, one dinner per month. Blackout dates are already in place. No need to stagger shop dates

Steak 'n Shake:  Shops only ordered as needed. All locations should already be in the route.  We have lunch, dinner, and "special time frame" surveys. Just schedule the locations they ask for.

Steak and Shake Shop Release Process ๐Ÿ” - Watch Video

Sunny Street Cafe: One shop per location per month. Try to give a big window. They don't like it when a whole bunch of shops come in at the beginning and nothing the rest of the month. Or release them a few at a time with staggered dates.

Tacky Jack's:  On hold

Tacos 4 Life:  

Schedule

One shop PER period alternating below. 

Period dates: 

2025 Period 01 12/30-1/26 Dinner Dine In

2025 Period 02 1/27-2/23 Dinner Drive Thru

2025 Period 03 2/24-3/30 Lunch Dine In

2025 Period 04 3/31-4/27 Dinner Dine In

2025 Period 05 4/28-5/25 Dinner Drive Thru

2025 Period 06 5/26-6/29 Lunch Dine In

2025 Period 07 6/30-7/27 Dinner Dine In

2025 Period 08 7/28-8/24 Dinner Drive Thru

2025 Period 09 8/25-9/28 Lunch Dine In

2025 Period 10 9/29-10/26 Dinner Dine In

2025 Period 11 10/27-11/23 Dinner Drive Thru

2025 Period 12 11/24-12/28 Lunch Dine In

 

 


The Assembly:  Two locations, two shops per lunch, mixing up schedule.  I have blackout dates in place so they don't get done too close, so can release at the same time with the same dates.

 

Schedule

Alternate Routes Monthly:

January: Route 2

February: Route 1

March: Route 2

April: Route 1

May: Route 2

June: Route 1

July: Route 2

August: Route 1

September: Route 2

October: Route 1

November: Route 2

December: Route 1

The Cage Cocktail Bar: On hold

Tijuana Flats: 

Alternate each month lunch/dinner/lunch/dinner. etc. No shops on Tuesdays at all. 

Schedule

January Dinner
February Lunch
March Dinner
April Lunch
May Dinner
June Lunch
July Dinner
August Lunch
Sept Dinner
October Lunch
November Dinner
December Lunch

 

Sunny Street Cafe:  One shop per month per location (10).  They don't like them to be grouped together so usually just having a really large window to do the shops will cover that.

Tony Packo's:  These are quarterly video shops. The route manager is easy to tell w hich route to use by the titles.  I assign the entire quarter at once to Steve and then he distributes throughout the quarter.

Toot's:  These are weekly shops, but I release the whole month at once, but I have to do one week at a time. Release one shop per week for each location.  I usually do Monday - Friday of the next week, but we can throw a weekend start date in there every now and then for variety as long as another not scheduled for then.  Alternate between lunch dine-in and lunch bar, dinner dine-in and dinner bar. 

I like the day of the week to start on a Monday and end on the last day of the. month, regardless where we are in the week, but it also depends on where the first and last day of the month falls.  

University of Beer:  

Expand to see schedule

Two shops per month, per location.  There are 3 routes. Route #1, #2 and #3.  

Month 1 of Q1 - Use Route 1
Month 2 of Q1 Use Route 2
Month 3 of Q1 Use Route 3

 

Vapor Maven: Twice per year, usually April and October. Bonnie needs to reach out to confirm each round

Water Street Restaurants: Release Two per restaurant per period.  Refer to period dates.  

  1. 2025 Period 3

    • Start Date: February 20, 2025

    • End Date: March 19, 2025

  2. 2025 Period 4

    • Start Date: March 20, 2025

    • End Date: April 16, 2025

  3. 2025 Period 5

    • Start Date: April 17, 2025

    • End Date: May 14, 2025

  4. 2025 Period 6

    • Start Date: May 15, 2025

    • End Date: June 11, 2025

  5. 2025 Period 7

    • Start Date: June 12, 2025

    • End Date: July 9, 2025

  6. 2025 Period 8

    • Start Date: July 10, 2025

    • End Date: August 6, 2025

  7. 2025 Period 9

    • Start Date: August 7, 2025

    • End Date: September 3, 2025

  8. 2025 Period 10

    • Start Date: September 4, 2025

    • End Date: October 1, 2025

  9. 2025 Period 11

    • Start Date: October 2, 2025

    • End Date: October 29, 2025

  10. 2025 Period 12

    • Start Date: October 30, 2025

    • End Date: November 26, 2025

  11. 2025 Period 13

    • Start Date: November 27, 2025

    • End Date: December 24, 2025

  12. 2026 Period 01

    • Start Date: December 25, 2025

    • End Date: January 21, 2026

 

WingStand by Jefferson's: Release one lunch, and one dinner shop per location per month.   Blackout dates already in place, so no need to stagger due dates. 


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